Swizz Beatz, the Grammy winning producer, has partnered with 12on12 to release 1,000 hand numbered vinyl albums of Long Live Jazz on Friday, February 25. Incorporated with the album on the sleeve is artwork from Swizz’ private collection of Kwame Brathwaite photos. This project is meant to build a new category of collectibles which are part music, and part art.

The partnership with 12on12 builds from their prior collaboration in creating limited album releases for Travis Scott in partnership with Saint Laurent and with RUN DMC.

Swizz Beatz says, “Jazz has always been magic to our ears. I feel like it should definitely get more attention. This is the first step to pay homage to the great craft & art. Photography is also one of the best expressions of art and should be shown more often. Art & music are brothers and sisters so I thought it was a great match. I’m a big fan of Kwame and I also love that I’m able to share pieces from my collection through music.”

The partnership with 12on12 builds from their prior collaboration in creating limited album releases for Travis Scott in partnership with Saint Laurent and with RUN DMC. Founder and Chief Creative of 12on12 Claudia Moross adds, “Our goal is to create transcending experiences through music and art, the combination of playing the record while exploring the thoughtfully curated artwork commissioned for the sleeve allows for a precious moment of cultural enjoyment. 12on12’s are very much pieces of art that can be collected and treasured. With Swizz’s finger on the pulse and his well-documented history within music and art, the brand will be upping the ante as we look to work with the very best artists, both visual and musical, to curate future Vinylworks. I am really looking forward to the next chapter for 12on12 and with the expertise and passion Swizz Beatz brings to the table I’m really excited for what’s to come for the brand.”

Swizz Beatz is not only the latest curator to work with 12on12 but he also comes on board as their new business partner. Acquiring a strategic stake in the high-end luxury vinyl brand, Swizz continues to build on 12on12’s reputation for unique ‘Vinylworks’ and bespoke limited collector’s editions by compiling his own exclusive 12” vinyl compilation.

For Long Live Jazz, Swizz has selected a truly interesting playlist:

Side A

Until the Real Thing Comes Along by JD Allen

Doubts 2 by Ibrahim Maalouf

Osmosis Part III by Paul Motian, Bill Frisell, Joe Lovano

Side B

Call Out My Name by New Masters feat. Immanuel Williams

Never Let Me Go by Houston Person

I’ve Grown Accustomed To Her Face – Live by Wes Montgomery

Side C

In A Sentimental Mood by Sonny Rollins feat. The Modern Jazz Quartet

Little Girl Blue by Jeremy Pelt

Doubts by Ibrahim Maalouf

Side D

Alone Together – Rudy Van Gelder Remaster by Kenny Dorham

‘Round Midnight (Mono Version) by Miles Davis

In The Wee Small Hours Of The Morning by Bill Frisell, Thomas Morgan

Whether it be in music, fine art, sports, business, or culture, Swizz Beatz consistently challenges and changes the status quo. The Bronx native started disrupting back in 1998. Straight out of the gate, he produced one of the most popular hip-hop songs in history: DMX’s double-platinum “Ruff Ryders’ Anthem.” He has sales of over 350 million albums worldwide with a bulletproof discography highlighted by classics such as JAY-Z’s “Jigga My N****” and the GRAMMY® Award-winning “On To The Next One,” Beyoncé’s “Ring the Alarm,” Lil Wayne’s “Uproar,” and dozens of others. Billboard touted him in the Top 20 of “The 50 Greatest Producers of the 21st Century,” and Kanye West christened him, “The best rap producer of all time.” In addition, Swizz graduated from Harvard Business School’s OPM Program and made history as New York University’s first “Producer in Residence.”


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